Last year, there was a notable increase in digitally manipulated identities, with fully altered identity documents surpassing physical counterfeits as the attack method of choice for fraudsters. The prevalence of generative AI has made deepfake fraud attempts alarmingly frequent, occurring as often as every five minutes, which establishes the necessity for high assurance and adopting a robust zero-trust approach to identity management. As we move into 2025, professional fraud rings have become more organized, sharing methodologies and providing fraud-as-a-service to equip amateur fraudsters, thereby increasing the volume and reducing the costs of fraud attempts. This ever-evolving landscape demands a provider that’s always two steps ahead. In 2024, Entrust acquired Onfido, a leader in AI-powered digital identity verification. Now part of Entrust, our award-winning AI, developed in-house and trained on millions of verification attempts, is fine-tuned to combat emerging fraud threats such as generative AI, deep fakes, synthetic identities, and beyond. Our Fraud Lab remains at the forefront of identity fraud prevention, continuously trained and benchmarked against the latest attacks before they impact on your systems, effectively safeguarding our clients.
