Over the past year, Personetics has continued to advance its vision to democratize financial wellness for all people worldwide by delivering new innovations that enable financial institutions to transform raw financial data into proactive, contextualized insights to customers. These capabilities empower banks to move beyond transactions and become true partners in their customers’ financial lives.
Another step in this journey is the launch of Personetics Labs, our dedicated innovation hub. The Labs are focused on exploring emerging AI models and advanced personalisation techniques to push the boundaries of what’s possible in Cognitive Banking. By experimenting in areas such as Agentic AI and data enrichment, Personetics Labs delivers new capabilities that keep financial institutions ahead of the curve by unlocking new opportunities for customer engagement and business performance.
Another breakthrough is the upcoming launch of PrimacyEdge on September 15th. Take for example our new solution addressing Primacy which offers nothing short of a breakthrough for the banking world. With 73% of customers engaging with multiple financial institutions beyond their primary bank (Source: Accenture, 2025), we are now giving banks visibility into their customers’ external financial behavior beyond their own “walls” and translating that intelligence into indicators and actionable insights that they can use to increase share of wallet and drive primacy across the entire customer lifecycle; whether they are new customers activating an account, existing customers indicating reduced engagement, or dormant customers offering almost zero engagement and little share-of-wallet.
Our continuous innovation through Personetics Labs, demonstrates our commitment to helping banks deliver smarter, more personalised, and more impactful digital experiences.
