Your organisation now empowers 150 million global monthly users with insights for financial wellbeing and reports further suggest that bank customers worldwide save up to $2.4 billion annually thanks to Personetics. Can you explain how your organisation is leveraging data-driven personalisation to improve decision-making?

Personetics is using data to turn the relatively impersonal digital banking experiences into something way more personalised to make everyday banking smarter. By analysing transaction patterns, cash flow, and even external accounts in real time, our platform creates a 360° view of each customer’s financial life. This allows banks to deliver proactive insights—whether it’s a reminder about an upcoming bill, a gentle nudge to save, or a heads-up on unusual expense. Instead of static account data, customers receive enriched data and meaningful guidance that helps them stay on top of their finances so they can reach their financial goals while building lasting financial resilience.

This all happens seamlessly within the bank’s digital channels. Our proactive insights encourage and empower customers to take immediate action, such as moving funds into savings, avoiding overdrafts, or exploring other products that align with their financial goals. With every interaction, the bank learns more about the customer’s preferences and adapts, making the experience feel increasingly relevant to them over time. The result is a relationship that goes beyond transactions: customers feel cared for and confident in their financial journey, while banks see deeper engagement, stronger loyalty, and measurable impact—like the $2.4 billion in annual savings already achieved by customers worldwide.

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